Children in Need – Pudsey and Blush

Once again, we would like to congratulate Build-A-Bear Workshop for being the official partners with BBC Children in Need again for the fifth year running – fantastic! Pudsey and Blush Bear have been welcomed back with open paws and much love, and are now available in store providing guests with the perfect opportunity to make their beary own Children in Need Bear.

Pudsey and Blush are available in all 55 stores across the UK and you will have the opportunity to make and stuff your very own BBC Children in Need mascot. This year £5 from every sale of Pudsey and Blush bear will go straight back to the BBC Children in Need charity and an additional £1 from the sale of the outfits including Pudsey`s casual jeans, classic Children in Need hoodie and high tops combination and Blush`s beary pretty polka dot skirt and sparkle trim flats.


What`s more, is that this year Pudsey and Blush have got a helping paw from their miniature companions-The Blush and Pudsey Smallfrys – theses are adorably cute! The Smallfrys are a new addition for the Children in Need 2012 campaign and is also available in store and online, with a donation of £1 going to Children in Need.


After a hugely successful campaign last year that sold 11,840 bears and raised a bear-illiant £102,000 for BBC Children in Need, this year they are hoping to top this figure with help from Pudsey and Blush. The £5 donated from every sale of Pudsey and Blush will help to fund grants and projects across the UK aiming to provide disadvantaged children with more opportunities and a better way of life. Every purchase really can change a child`s life for the better, so we urge you to buy one of these today!

Roger Parry, Managing Director UK Bear Trading stated:-

“We were thrilled with the results of last year`s campaign, which raised a staggering amount for the Children in Need charity and are very pleased to be a partner for the fifth year running. Our aim this year is to supersede last year`s sales and donations and with the help of Pudsey, Blush and the smallfrys we are very confident we can do this. Build-A-Bear Workshop is a very charity focused company and having the opportunity to help so many children is great!”

You can support Children in Need by purchasing a Pudsey, Blush Bear or a Smallfrys from any Build-A-Bear Workshop store nationwide or from the company`s website at Pudsey Bear retails at £15; Pudsey Bear t-shirt at £5; Pudsey Bear slippers at £4.50 each. Blush Bear retails at £15; and the Blush Bear dress at £10 each. Pudsey and Blush smallfrys both retail at £8.

Last year, BBC Children in Need raised £39 million. This year, The BBC Children in Need Appeal is taking place on Friday 16th November. For more information please visit

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