The RNLI (Royal National Lifeboat Institution), the charity that saves lives at sea has teamed up with British designer Nick Munro for their latest nautical inspired range. Available from September in retail shops and from the RNLI`s online shop, the nautically themed collaboration will be a first for both Nick and the charity.
Inspired his passion for sailing, Nick has created a contemporary collection which pays homage to maritime traditions – the signs of the sea. The RNLI found their partner in Nick, whose brand is synonymous with original, modern, British design and this range is no exception.
The use of flags to send messages at sea has a surprisingly long history. Hours before the Battle of Trafalgar in 1805 Lord Nelson used a flag code called the â€œTelegraphic Signal of Marine Vocabularyâ€ to send the most famous message in British naval history. By 1855 this had evolved into the International Code of Signals, an elegant system of flag signs created â€œfor the use of all nationsâ€ that is still occasionally employed today.
RNLI Shop is the Royal National Lifeboat Institution`s (RNLI) trading arm that raises money through an online shop, a mail order catalogue and retail shops. With 100% of the profit going back to saving lives at sea, it is truly guilt-free and lifesaving shopping.
Clare McDermott, Head of Marketing at the RNLI, comments: `We are really excited for this exclusive new range and delighted that with the help of Nick we have been able to represent the RNLI through the internationally recognised flags and created this stylish but meaningful range with all profit going directly to support the RNLI`s lifesaving work. `
Nick adds `My personal connection with the RNLI goes right back to boyhood, collecting buttons and bottle-tops for the Blue Peter lifeboat appeals. Later, I would visit the lifeboat station at Tenby with my dad. I remember being fascinated by the engineering of the boats. When I started sailing myself, I began to understand the risks involved – brought home by the terrible Fastnet Race of 1979. Today, sailing with my two boys off the coast of Anglesey, I`m aware that if the worst does happen, there are people prepared to risk their lives to save others.`
`To me, the RNLI is a great institution that deserves appreciation and help from everyone, and I`m delighted to be designing for them. The income from these products will make an invaluable contribution to their lifesaving work`